Memaksimalkan Canva Untuk Pembuatan Konten Gambar Sebagai Promosi UMKM di Media Sosial
Kata Kunci:
UMKM, Canva, Konten Visual, Pelatihan, Digitalisasi, PromosiAbstrak
Kegiatan Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam perekonomian nasional, khususnya dalam penyediaan lapangan kerja dan pengembangan ekonomi di tingkat lokal. Namun, banyak UMKM masih kesulitan dalam memanfaatkan teknologi digital, terutama dalam pembuatan konten visual yang menarik untuk promosi di media sosial. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam menggunakan platform desain grafis Canva guna menghasilkan konten promosi yang efektif dan menarik. Pelatihan dilakukan secara tatap muka selama satu hari di Taman Baca Kota Depokdengan melibatkan 20 pelaku UMKM dari berbagai sektor usaha. Metode yang digunakan meliputi pendekatan partisipatif dan praktik langsung dengan konsep andragogi. Hasil pelatihan menunjukkan peningkatan yang signifikan dalam pemahaman dan kemampuan desain peserta, serta peningkatan semangat menggunakan media sosial sebagai sarana pemasaran. Diharapkan kegiatan ini dapat membantu UMKM dalam melakukan digitalisasi promosi secara mandiri dan berkelanjutan
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Hak Cipta (c) 2025 Dhimas Suryo Laksono, Alanjono Astian Jondy, Jodi Caesar, Meidhi S Gultom, Tamara Yulian (Author)
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