Maximizing Canva for Creating Image Content as UMKM Promotion on Social Media

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, especially in job creation and local economic development. However, many MSMEs still face challenges in leveraging digital technology, particularly in creating engaging visual content for social media promotion. This Community Service activity aims to enhance the skills of MSME actors in utilizing the Canva graphic design platform to produce effective and appealing promotional content. The training was conducted face-to-face for one day at Taman Baca Kota Depok, involving 20 MSME participants from various business sectors. The method employed a participatory and hands-on approach based on andragogical principles. Results from the training indicated significant improvements in participants’ understanding and design skills, as well as increased enthusiasm for using social media as a marketing tool. This activity is expected to support MSMEs in independently and sustainably digitalizing their promotions.