Riyadi Fitra, Bagus, Genta Aprilian, and Reza Rifaldy Pratama. “Segmentasi Pelanggan E-Commerce Menggunakan Pendekatan RFM (Recency, Frequency, Monetary) Dan Algoritma K-Means Clustering”. Journal of Information Systems and Business Technology 2, no. 3 (June 23, 2026): 897–902. Accessed July 7, 2026. https://journal.jci.co.id/jisbt/article/view/539.