Skha Yusfa, Muhammad Naufal, Ahyat Musyawwa, and Aldy Bifal Pratama. 2026. “Customer Segmentation Using the K-Means Algorithm for Customer Intelligence and Marketing Strategy in an Online Retail Company (Case Study: Online Retail Dataset II)”. Journal of Information Systems and Business Technology 2 (3): 427-32. https://journal.jci.co.id/jisbt/article/view/473.