YANG, Chen; PETERSON, Derek; FENG, Lin; ADAMS, Rachel. Fair Incrementality Learning and Conservative Policy Selection without Persistent Identifiers: Calibrated Counterfactual Evaluation for Ads and Job Ranking. Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 4, p. 69–78, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/586. Acesso em: 22 aug. 2026.