FAUZAN, Muhammad Dhafa; FAUZY, Ahmad; JUNIOR, Muhammad Fadli. Penerapan Data Mining untuk Optimalisasi Strategi Pemasaran dan Retensi Pelanggan pada E-Commerce Retail. Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 3, p. 994–1000, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/553. Acesso em: 7 jul. 2026.