UMANTI, Sri Rizki; SETIAWAN, Muhammad Rafly; MUSYAFFA RIZQIE, Ibrahim. Pemanfaatan Data Mining dengan Metode K-Means Berbasis RFM untuk Segmentasi Pelanggan dalam Mendukung Strategi Customer Intelligence (Studi Kasus: Olist E-Commerce). Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 3, p. 962–966, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/549. Acesso em: 1 sep. 2026.