RIYADI FITRA, Bagus; APRILIAN, Genta; RIFALDY PRATAMA, Reza. Segmentasi Pelanggan E-Commerce Menggunakan Pendekatan RFM (Recency, Frequency, Monetary) dan Algoritma K-Means Clustering. Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 3, p. 897–902, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/539. Acesso em: 7 jul. 2026.