NURYANSYAH, Bayu Aditiya; RAIHANULLAH; RASYID, Oriandika. Customer Segmentation Analysis and Churn Prediction in E-commerce Using K-Means Clustering and Random Forest: A Case Study of the Brazilian E-commerce Platform Olist. Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 3, p. 795–801, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/525. Acesso em: 17 jun. 2026.