SKHA YUSFA, Muhammad Naufal; MUSYAWWA, Ahyat; PRATAMA, Aldy Bifal. Customer Segmentation Using the K-Means Algorithm for Customer Intelligence and Marketing Strategy in an Online Retail Company (Case Study: Online Retail Dataset II). Journal of Information Systems and Business Technology, [S. l.], v. 2, n. 3, p. 427–432, 2026. Disponível em: https://journal.jci.co.id/jisbt/article/view/473. Acesso em: 3 jun. 2026.